IdentsChannel 4
The Channel 4 "Form-up" idents were designed and produced by Moving Picture Company are a set of on-screen channel identities that debuted on New Year's Eve 2004
The station's well known logo was retained but the new channel idents use "the very latest special effects techniques" to show the different elements of the logo converging to form the familiar '4' in a potentially infinite range of contexts.
The aim of the redesign is to "recapture the boldness and dynamism" of the channel's original logo from 1982 but in "a thoroughly twenty-first century way."
Blue Post Production composed the music for all idents.
Bowls Introduced October 2006
Shipping Port Introduced October 2006
Americian Cafe Introduced October 2006
Construction Introduced October 2006
Flats Introduced June 2007
HayIntroduced June 2007
